FASHION STYLE BURBERRY

Burberry's journey through fashion
burberry logo is floating with a revamped image
burberry logo, with its distinctive red, black and camel check, has become a must-have fashion
brand.
Stars including Madonna, Kate Moss and David Beckham have sported burberry coats helping
to boost its image.
In just a few years it has lost its hopelessly old-fashioned status and become a modern
luxury brand selling burberry brit perfume , burberry shoes and burberry designer cloths alongside its traditionalcheap burberry clothing and burberry bags.
And in July burberry outlet store will make its debut on the London stock market.
Gabardine macs
The business was founded by Thomas Burberry who opened a burberry outlet in the Hampshire
town of Basingstoke in 1856.
Burberry's check is fashionable again
He invented the breathable and waterproof burberry fabric gabardine and its success allowed him to
open his first London store.
Burberry was commissioned to design new officers' uniforms for the British army and its
trenchcoats became regulation dress during the First World War.
Burberry's gabardine macs were also worn by Humphrey Bogart in Casablanca, Audrey Hepburn
in Breakfast at Tiffany's and Peter Sellers in The Pink Panther.
Conservative image
The trademark check did not actually make an appearance until the 1920s and then it was
simply as a lining to the trenchcoat. Burberry's history
1856 Founded by Thomas Burberry
1880 Invented burberry gabardine
1901 Designed British army uniforms
1924 Check used to line burberry coats
1967 Check used for burberry nova check microlite umbrella , burberry scarfs , burberry sunglasses
1997 New management
2002 Announces flotation